EP 104: How to Stop Discounting & Win Deals at Higher Margins | With Alex Hayes of Boost Pricing

In this episode of Successful Scales, we sit down with Alex Hayes, President and Co-owner of Boost Pricing. Alex shares her 20+ year journey in sales, starting from hawking fireworks at eight years old to becoming an EOS Integrator and ultimately partnering with Boost Pricing. We dive deep into the psychology of selling and why so many sales professionals make fear-based decisions—discounting too soon just to win a deal or build a relationship. Alex explains how cutting prices by just 5% can devastate a business's bottom line, and how giving immediate, unprompted discounts actually erodes trust with buyers.She also breaks down Boost Pricing's unique 10-week program, which boasts a 100% money-back ROI guarantee. The conversation covers shifting sales culture, holding teams accountable to margin goals, and teaching reps the math behind profitability so they can confidently push back and charge what a service is truly worth.Whether you are a founder-seller struggling to raise prices or a sales leader trying to build a high-performing, margin-focused team, this episode is packed with actionable advice.