Ep 83: Kickstarter to Launch and Amplify Your E-Commerce Business, Building a Community with Vance Lee - Co-Founder of Playground Theory

Yoni Kozminski
July 8, 2022
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This week's episode is with Vance Lee, co-founder of Playground Theory. Vance is an ecom entrepreneur with 13 years background as a brand growth and marketing strategist.

Since starting Amazon FBA in 2015, he’s mastered crowdfunding and the pre-order launch strategy to launch products and grow brands. He’s raised over $7M in successful launches and broke records with 2 of his launches–both #1 Most Funded in their niches and ranking in the top 1% of crowdfunding projects of all time.

Originally from Canada, now he’s a full time nomad traveling and living in different countries around the world.

Topics & Timestamps

0:00 Episode Introduction

3:01 About Vance Lee

8:27 Location-independent lifestyle

10:36 Kickstarter to amplify business

22:03 Launching in Kickstarter

30:10 What's success in Kickstarter

33:14 Benefits of building an audience

Check out their website to see more resources:

(Let them know you came from the Successful Scales Podcast, too!)

For those considering a Kickstarter launch:

1) Launch hacker resources - video series and guides

For those ready to launch their next product:

2) Free strategy session ($197 value) to see if the Kickstarter is the right strategy for you. If it's a fit, you'll have the opportunity to join the Launch Accelerator Blueprint (LAB) masterclass coaching program with a scholarship

Check out the LAB:

Launch Accelerator Blueprint (LAB) masterclass coaching program - everything you need to plan, develop, and launch your next product using crowdfunding and the pre-order launch strategy

Connect with Vance Lee:

✨ Download our FREE Financial Planning Template for Amazon Sellers:

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Escala Consulting -

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Successful Scales is sponsored by Global Wired Advisors - a leading digital investment bank with decades of merger and acquisition experience on online and e-commerce businesses and focused on optimizing the business sale process to increase the transactional value of your greatest asset.

Connect with Global Wired Advisors here -

Episode Transcript

Yoni Kozminski
Founder & CEO - Escala & MultiplyMii

The host of Successful Scales by night and the CEO of Escala & MultiplyMii by day with a burning desire to solve the problems that exist in scaling businesses.