Ep 90: Building & Growing an Aggregator Company From Scratch with Gilad Warter - CMO & Co-Founder of Enso Brands

Yoni Kozminski
October 7, 2022
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Gilad started selling on Amazon in early 2015. Without much prior experience, he and his brother started their PL journey and built two brands together. Over time, they opened an agency named AdvantiQs and built a team. They provided full account management services for clients in the US and Israel.

In late 2020, they decided to take the business to the next level and jump into the booming aggregator space. They have since then slowly shifted their focus to acquisitions and rebranded as Enso Brands.

Check out & subscribe to their newsletter here: https://ensobrands.com/newsletter - They share stories and insights in building their brands as aggregators who  started as sellers many years back.

Topics & Timestamps:

00:00 Guest Introduction

02:40 Episode start

03:26 Where/how the company started

09:12 The roadshow

14:22 Having a good team helps a CEO figure things out

15:48 Letting go of the agency Life

22:33 Understanding and working with the market to create opportunities

27:04 Learning from your struggles and losses

30:44 A Lesson from Thrasio

33:11 Do the work, get experience, grow

35:43 Working with Enso brands

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Episode Transcript

Yoni Kozminski
Founder & CEO - Escala & MultiplyMii

The host of Successful Scales by night and the CEO of Escala & MultiplyMii by day with a burning desire to solve the problems that exist in scaling businesses.