Agency

EP 99: The Real Secrets to Scaling an Agency with Thrive’s Jimi Gibson

Yoni Kozminski
August 27, 2025
46
 MIN
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In this episode of Successful Scales, we sit down with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency. Jimi takes us through his journey from graphic designer to agency leader, sharing the wins (and struggles) that shaped Thrive’s growth.We dive into everything from building momentum through “microwins” to why Thrive made an intentional shift toward inbound leads and organic growth. Jimi also unpacks demand generation and the operational changes that set the agency up for long-term success.This episode is packed with valuable insights and timeless growth principles you won’t want to miss!

Episode Transcript

Yoni Kozminski
Founder & CEO - Escala & MultiplyMii

The host of Successful Scales by night and the CEO of Escala & MultiplyMii by day with a burning desire to solve the problems that exist in scaling businesses.