EP 98: How to Win in eCommerce the Wellnesse Way with Founder Seth Spears

In this episode of Successful Sales, we’re joined by Seth Spears, Founder and Chief Visionary of Wellnesse, a Certified B Corp revolutionizing the personal care space with cleaner oral care products.Seth walks us through his journey from launching digital businesses to building a mission-driven eCommerce brand. We dive deep into how he built a loyal audience, why influence is everything, and what separates brands that scale from those that stall.Whether you’re in the trenches of your own startup or just curious how top founders think, this episode is packed with insight, strategy, and the kind of real talk that’ll get you thinking long-term.Timestamps0:00 Meet Seth Spears: Founder of Wellnesse and Brand Visionary0:53 Welcome to the Show1:47 What Drives Seth: His Bigger Vision for Oral Care Products2:53 Career Highlights: Seth’s Journey to Entrepreneurship6:10 Audience-Building Essentials for Brand Growth9:26 The 3 Pillars of a Thriving eCommerce Business13:04 Influencer Strategy: How to Leverage It Long-Term18:56 Should You Keep It In-House or Work with Agencies?26:28 What’s Winning Right Now in eCommerce32:47 From Growth to Profitability: Planning for the Long Haul36:37 Parting Wisdom: Seth’s Top Advice and What He’d Do Differently